How do you know when you have a BIG idea? 

Well that's when your marketing, advertising, and promotion tactics are designed and measured to meet all the criteria of your strategic plan, financial budget, and ROI.  Not only do you have the right strategy you also have the Big Idea promotional tactics to deliver your forecasted sales, trial, displays, etc. Your strategy and promotional tactics have been tested to achieve planned results.  You  took the proper discovery "steps" to insure your Big Idea will be not only risk free but...dramatically successful!  It  doesn't get any better than that!

So how do you get to this very nice place?  That's when you have Promotion Opportunities define your strategies, develop advertising and promotional solutions, measure their impact on your target prospects, trade channels, sales force, and/or various management levels.  Then we execute your program that you already know will work for your brand and your company!

Promotion Opportunities will focus ideas, motivations, goals, issues, opportunities, and requirements into a defined achievable and affordable business solutions.

Our primary goal is to provide proper marketing strategies to develop "promotional opportunities" to significantly generate unit sales, share, trial, traffic, repeat, or whatever leveraging tactics are required to meet the goals for the strategy defined.

Our planning is developed through two proven disciplined strategy and creative planning models "S.T.E.P." and "B.U.R.S.T."  Coupled with appropriate research measurements these tools will focus on marketing strategies and promotional solutions and define and predict The Right Idea!   

Promotion Opportunities provides a full marketing and promotional services for marketers, agencies, and service companies to help in developing strategic and tactical marketing and creative development for new products or established brands in the areas of:

• planning: strategic, marketing, creative, tactical ("STEP")
• promotion concepts: positioning, copy, design ("BURST")
• program measurements: qualitative, quantitative
• target marketing: direct, database, permission, mass
• presentations: management, client, salesforce, trade, 

• sales support: materials, merchandising, displays, online, video

   

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