Promotion Opportunities is owned and managed by owner Ralph McCarthy since 1992 and provides a full client service operation from strategic planning to final creative to include research measurement of program executions and sales projections. Promotion Opportunities utilizes a partnership of three other affiliated marketing/promotion businesses that are called into action for specific assignments to complete executions if clients do not have their own inside or outside resources. This way overheads are kept at a minimum and program costs are highly efficient.  

 Ralph's responsibilities include strategy development, product advertising, promotion design, and client program sales and service. 

Ralph is the author of the American Management Association #1  Marketing-Promotion Seminar course "Consumer Promotions, Strategies & Tactics" and is the originator of a  marketing strategy development model "S.T.E.P." (Strategy/Tactics/ Evaluation/Prediction), the first "STEP" in developing Big Idea sales leveraging marketing and advertising strategies, tactics and executions.

Ralph is also the founder and owner of Your Home Solution, a national loss mitigation company specializing in providing loan modifications and refinancing for homeowners to save their homes from foreclosure.

Ralph is former Director of Marketing for Bristol Myers Squibb and Vice President of Strategic Marketing for Colgate Palmolive. In the mid 90's he was a pioneer in online permission and database marketing, and targeted household coupon and sample delivery.  He has provided marketing new product introductions and promotion concepts to a wide range of consumer goods companies.

AFFILIATED ASSOCIATES

Reisigl Associates Inc., Jupiter, FL  provides a full shop facility for all creative executions from print and broadcast advertising, website design, collateral materials, package design, corporate IDs, sales kits, and is a cutting edge in all creative technologies. 

Infotec, Inc., Atlanta, GA provides consumer qualitative and quantitative consumer research  through efficient targeted online and off line user penetrations to measure advertising concepts, product attributes, promotion impact, price points, and purchase intent. 

The Arsenal Inc., New York, NY  provides all the production and direction for commercial, broadcast, and film/video client requirements. 

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